7 Tips to Let Your Offshore Team for Accounting Manage Client Interactions

7 Tips to Let Your Offshore Team for Accounting Manage Client Interactions

There is a common myth about Offshore Team for Accounting only being good for routine tasks like bookkeeping, payroll, and year-end compliance. It’s time to debunk it. If you’re willing to involve them in client communications, that is a possibility.  

In this blog, we’ll cover 7 tips that can help you in preparing your offshore accounting team for effective client interactions and make the best of outsourced accounting.  

Introduction

When we talk to accounting firms ready for offshore accounting services and looking for a reliable offshore accounting partner, we often hear the question, “What tasks can the offshore accounting team handle?” The answer is simple: anything that doesn’t require physical presence. At Credfino, we have assembled a team of US GAAP-trained accountants and Chartered Accountants (equivalent to CPAs). 

How much you want to delegate responsibilities to your Offshore Team for Accounting is up to you. If you’re willing to involve them in client communications, that’s possible too. We prefer to have a senior accountant to get involved in client communications for a hassle-free accounting outsourcing experience.  

It is essential that your Offshore Team for Accounting gets ongoing training from your offshore accounting provider itself. That’s what we do as offshore staffing partners for US accountants and accounting firms.  

But there are also steps you can take to prepare your offshore accounting team to effectively represent your firm to clients. 

7 Tips to Let Your Offshore Team for Accounting Manage Client Interactionn

Tip #1 - Invest in Building Trust & Transparency

1. Proactive Communication

First, be upfront and proactive about your decision to offshore accounting with your client. You don’t want them to be surprised in a meeting when someone from another part of the world is handling their financial information. Don’t wait for them to discover you have an Offshore Team for Accounting tasks. Often companies are reluctant towards offshoring and outsourcing. Explain them the difference between offshore accounting and outsourced accounting

Explain the benefits—like access to specialized skills and quicker turnaround times—to set a positive tone. Be clear about the team’s composition and roles. This transparency can prevent skepticism and foster acceptance.

2. Team Introductions

Introduce offshore accounting team members to clients through emails that include professional backgrounds or set up introductory video calls. These interactions help in humanizing the distant team members, making them more relatable and integrated into the service framework the client experiences. 

Tips to enhance team introduction –  

  • Tailor them to client needs: Briefly mention how the team member’s expertise aligns with the client’s specific industry or requirements.  
  • Offer introduction options: Consider offering video introductions or Q&A sessions alongside emails, catering to different client preferences.  
  • Highlight their role in the service framework: Explain how the Offshore Team for Accounting directly contributes to the client’s work.  
  • Showcase cultural backgrounds (optional): Briefly mentioning a team member’s cultural background can spark conversation and celebrate diversity within your firm.  
  • Welcome note from the team members: Include a short welcome message expressing their enthusiasm about working with the client. 

3. Defined Communication Protocols

This one is applicable for both – onshore and offshore – establish clear communication protocols.  

  • Use email for routine updates and calls for complex discussions.  
  • Set realistic response times, considering time zone differences and client preferences.  
  • Develop an escalation process for unresolved issues, keeping both the client and offshore team informed. 

You can strengthen communication by training your offshore team in professional communication practices and cultural sensitivity. 

By implementing these steps, you’ll foster trust and transparency between your clients and the offshore team, leading to a more productive and collaborative working relationship. 

4. Dedicated Points of Contact (POCs)

Having dedicated Points of Contact (POCs) is essential on two fronts: one for your client and one for your offshore accounting team. 

With designated POCs on both sides, clients always know exactly who to contact for inquiries or updates. For starters, you can team-up onshore and offshore teammates.

Similarly, your offshore team has a single point of contact within your company, so they don’t have to navigate through different departments or individuals. This streamlined approach reduces confusion and ensures messages reach the right person with the necessary expertise. 

Tip #2 - Embrace Cultural Awareness

People from different countries have unique ways of greeting, speaking, and even joking. Cultural awareness training can help avoid friction when offshoring accounting.  

Here’s how accounting firms can embrace cultural awareness for their offshore teams: 

  • Understanding the Client’s Culture: The offshore team learns about the client’s business customs, preferred communication styles, and expectations. This helps them avoid misunderstandings. For example, a client who seems rude might simply prefer direct communication and brief speech. 
  • Reassurance for Clients: Different countries have different accents. At Credfino, our team is fluent in English. In India, English becomes a part of the curriculum from primary school. Your Offshore Team for Accounting may not have an American accent, but don’t let that be a concern. Be proactive with your clients. Assure them that your offshore team is highly trained in clear communication and delivering top-notch accounting services, regardless of their background.

Tip #3 - Provide Project Context

Providing project context is crucial for success of your Offshore Team for Accounting. It helps them understand the client’s industry, goals, and background, allowing them to analyze data more effectively, spot potential issues, and ask insightful questions. This leads to clearer communication, tailored recommendations, and stronger client relationships. Ultimately, project context enhances efficiency and positions your offshore team as valuable partners in your client’s financial well-being. 

Scenario: Imagine your offshore accounting team in India is assigned a new client, a real estate investment firm based in New York City. 

Without Project Context: The team gets a spreadsheet with rental income and expense data for several properties. They process the data and prepare basic financial reports but might miss important details due to lack of context. 

With Project Context: The accounting firm provides a detailed project brief that includes: 

  • Client Industry: Real estate investment, focusing on multi-family residential properties in New York City. 
  • Project Scope: Analyze data for the past year, identify trends in rental income and expenses, and prepare detailed variance reports highlighting significant fluctuations. 
  • Client Needs: The client is worried about rising property taxes and wants to find ways to reduce operational costs without affecting tenant services. 

This information helps the offshore team understand the client’s specific concerns. They can now analyze the data with a focus on identifying cost-saving opportunities (e.g., comparing utility bills across different properties) and prepare reports that directly address the client’s needs.

Tip #4 - Leverage Technology for Collaboration

When working remotely, you need tools that make collaboration as seamless as being onsite. Technology is key to bridging the gap between Offshore Team for Accounting and clients. Use tools like video conferencing, instant messaging, and cloud-based document management systems. These tools enable real-time collaboration, easy sharing of updates and documents, and help create a more integrated team environment. 

Since the pandemic, the market has been flooded with accounting software. Many tools claim to be one-stop solutions for all your collaboration needs. Choosing the right tech stack saves time and money, enhances digital accounting, and improves internal workflows.

Tip #5 - Empower Your Team for Informed Interactions

Give your Offshore Team for Accounting comprehensive details about clients’ businesses, including past transactions, preferences, and challenges. In remote work, overcommunication is key. Never assume the other person knows—provide information clearly and thoroughly. 

This knowledge helps the team anticipate needs and tailor their approach, enhancing the client’s experience and satisfaction. Basically, having past information empowers your offshore team to become a problem-solver, not just a number cruncher.  

This proactive approach builds trust with the client and shows the Offshore Team for Accounting understand their business. In the world of offshore accounting, clear communication is essential, and this extra knowledge ensures everyone is on the same page, leading to a happier client and a successful working relationship. 

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      Tip #6 – Prioritize Learning and Development

      The accounting field is always changing, with new laws, regulations, and best practices popping up regularly. Keeping your offshore team trained on these updates, as well as industry-specific developments, is crucial. 

      And let’s not forget about AI’s emerging impact in accounting. AI won’t replace accountants anytime soon, but it can certainly make their work more efficient. For example, creating a chart of accounts for a non-complex business might take an experienced accountant 15 minutes. With AI, they can have a first draft ready in just a minute.  

      Under Learning and Development (L&D), firms should focus on training related to both legal updates and tech advancements. Continuous learning keeps your team competent and up-to-date, boosting client confidence in their abilities. 

      Tip #7 – Client Feedback Mechanism

      When you partner with an Offshore Team for Accounting and include them in client communication, clear communication becomes even more critical. To get the best results and ensure your clients feel valued, establish a client feedback mechanism. Here are two key steps to set it up:

      1. Structure and Targeted Feedback:

      • Define the Process: Make it easy for clients to provide feedback. Use online surveys or email templates with specific prompts like “What did you find most helpful about the reports?” or “Are there any areas where communication could be improved?” Designate points of contact within your firm to address client inquiries directly. 
      • Encourage Specificity: Vague comments like “good job” don’t help. Guide clients to give targeted feedback.  

      For Example: “The financial statements were easy to understand, but including brief explanations for key variances would be beneficial,” or “The team was responsive to my questions, but proactive updates on project progress would be helpful.” 

      2. Two-Way Communication and Building Trust:

      • Focus on Action: Aim to improve service delivery. Ensure feedback is actionable. Don’t just highlight problems; suggest solutions. If a client wants more proactive communication, suggest regular check-in calls or using a project management tool for real-time updates. 
      • Open Communication: Frame the feedback mechanism as a collaborative effort. Let clients know their feedback is valued and will be used constructively to improve communication and service quality. 

      Remember: Feedback is a two-way street. Establish a system for your offshore team to voice their challenges, like unclear project instructions or communication gaps with clients. Addressing these concerns fosters a positive work environment and a more productive team, leading to a win-win situation for both your clients and your Offshore Team for Accounting. 

      The Credfino Advantage

      Credfino is offshore accounting partner of over 100 CPAs and accounting firms, providing a skilled team of US GAAP-certified accountants for US and Canada accounting firms. 

      Answering the question – “Can Offshore Team for Accounting handle client communications?”, Yes!  

      Just as we’ve successfully done for our 100+ clients. 

      Want to expand your team without the hassle? Contact us today to see how Credfino can help you scale your accounting firm with offshore accounting teams

      FAQs

      1. What would my clients think about offshoring?

      Clients might be concerned about communication, quality of work, time zones, and losing a personal touch. Address these concerns with transparency, highlighting clear communication strategies (dedicated points of contact, project management tools). 

      2. How does offshore accounting impact client relationships and expectations?

      Offshoring Accounting can impact relationships positively (timely delivery and work done on priority) and negatively (communication challenges). Prioritize clear communication (multiple channels, cultural awareness training), manage expectations, and build trust through responsiveness and ongoing feedback. Your onshore team acts as a bridge, maintaining control and ensuring service quality.

      3. How can I ensure the offshore team understands the nuances of my client's business?

      Clear communication is key. The accounting firm should play a crucial role in bridging the gap. You can provide the offshore team with comprehensive information about your business, including past financial statements, industry specifics, and your unique challenges. Regular meetings and clear project documentation can also foster a deeper understanding of your needs.

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