10 Great Examples of Newsletters for Accountants to Learn From
Professionals really like email newsletters because they feel personal and add value. How much they can help your business depends on the quality and regularity of your newsletter content. If you want to create newsletter for your accounting firm but not sure how to get started, we have covered 10 examples of newsletters for you to learn from.
Before diving into the examples of newsletters for an accounting firm, you should understand the main goal and purpose behind sending a Newsletter.
Newsletters are not for immediately getting new leads. Rather opposite. They’re for building and nurturing relationships with potential customers aka your subscribers list. The best newsletters eventually turn these potentials into actual buyers.
And this applies in the accounting industry as well. A well-crafted newsletter can serve as an invaluable asset for accounting firms, especially when it’s tailored to meet the needs of your clients.
And that’s exactly what we are here to help you do.
We’re going to help you with everything you need to understand about newsletters from their importance to selecting the best newsletter platforms to utilizing this great marketing tool to build good relationships with your clients. Also, we will cover the examples of newsletters to gain a better understanding of the type of content that you can cover.
Table of Contents
What is a Newsletter?
A newsletter is an email sent at regular intervals to keep your audience informed about the latest news, tips, and updates on your products or services.
The main goal is to provide valuable content and keep the business fresh in the reader’s mind. Want to see newsletter examples? Check out your mailbox. It must be flooded with offers especially in Black Friday sales if you would have made a place in a company’s subscribers list.
At Credfino, we send a weekly newsletter to our subscribers, offering them valuable tips and insights. We aim to create the best possible newsletter for our readers, even though it’s free. Why? We want Accounting Firms and CPAs to recognize us as a reliable offshore company skilled at delivering results smoothly. By consistently sending our newsletter, we ensure we remain in the minds of potential clients. This way, when they consider offshoring or need services we offer, Credfino is the name they think of.
Join our weekly newsletter for CPAs and Accounting Firms.
While email is the most common method, companies also post their newsletters on their websites and distribute them through LinkedIn. Using newsletters for marketing helps businesses connect with their audience, offering insights and updates directly to their inbox.
Why sending an Email Newsletter is important for Accounting Firms?
You might wonder why you should create an email newsletter when you’re already active on various platforms. The key advantage of email newsletters is that they let you send information straight to potential customers. It’s an excellent strategy to reconnect with someone who’s already interested in your business, as shown by their sharing of their email address.
Imagine you served a client during tax season and they were satisfied. To truly build your business, you need to turn them into repeat customers through a subscription model. How can you do this? By nurturing your relationship through regular communication. Use newsletter ideas, effective newsletter design, and a strategic approach to email newsletters to maintain and enhance these connections.
An accounting newsletter provides timely and relevant content to clients and contacts. It allows firms to stay top of mind while reinforcing their expertise consistently. Newsletters are commonly sent out weekly. monthly, quarterly or semi-annually.
The goal of an accounting newsletter is to:
- Share firm news and updates
- Provide educational articles and tips
- Promote services, events, and staff
- Strengthen client relationships
- Position the firm as an industry thought leader
Well-designed accounting newsletters are informative, engaging, and reinforce the firm’s brand. They ultimately help drive new business.
Why Send a Newsletter to Clients and Contacts?
There are several compelling reasons for accounting firms to send newsletters. Let’s take a look:
Build Relationships
First and foremost, newsletters are an excellent medium for building and maintaining relationships. Clients appreciate receiving regular newsletter examples that offer insights, as it helps them feel connected to your firm and the broader industry.
Share Firm News
A business newsletter offers an opportunity to share important updates about your company. Whether you have new hires, awards, or services to offer, your company newsletter acts as a direct line of communication to your clients.
Promote Services
If you have seasonal offers or new services, your marketing newsletter is the ideal place to showcase them. This ensures that clients are kept in the loop and have an opportunity to benefit from what you offer.
How Often to Send Your Accounting Newsletter?
Deciding on the frequency of your newsletter depends on several factors like your marketing goals, client expectations, and the resources at your disposal.
Options range from weekly newsletters to monthly or quarterly..
A Few Points to Consider:
- Choose Weekdays for Sending: Send your newsletter on a weekday for the best engagement.
- Set Optimal Frequency: Aim to send your newsletter no more than twice a week and at least once a month.
- Balance Calls to Action: Include a call to action (CTA) in your newsletter, but avoid overdoing it to maintain reader interest.
- Limit the Number of Stories: Stick to one or two stories per newsletter to make it quicker to produce and ensure consistent publishing.
- Create Engaging Content: Ensure the content is interesting and easy to understand, keeping your audience engaged.
What to Include in an Accounting Newsletter?
Wondering what magic ingredients should go into your newsletter mix? Here’s a recipe.
Your newsletter can feature a mix of content that caters to your audience’s needs. Here are some ideas for a newsletter:
- Firm News: Announcements, hires, and other updates
- Tax Tips: Useful insights into tax planning and compliance
- Articles: Thought leadership on financial topics
- Newsletter Images: Infographics or charts for visual appeal
Remember, the newsletter format matters. Make it visually appealing but also easy to read.
How to Create Engaging Accounting Newsletter Content?
We all know attention spans are short. So, how do you keep your readers hooked?
Creating engaging content is easier said than done. Here are some tips to create a sample newsletter that people actually want to read:
1. Write on Relevant Topics: Keep up with industry trends.
2. Include Visuals: Newsletter images and infographics can boost engagement.
3. Share Achievements: If your firm has won an award or achieved a milestone, shout it out.
You can find inspiration from email newsletter examples that are mentioned below.
How to Format and Design an Accounting Newsletter?
Now that you’ve got the content, let’s make it look beautiful.
The design and layout of your newsletter play a crucial role in how it’s received. Consider the following:
1. Newsletter Templates: Many best newsletter platforms offer editable newsletter templates.
2. Branded Colors/Logo: Maintain brand consistency.
3. Balanced Layout: Keep the newsletter layout clean and easy to follow.
Remember, you can always find newsletter examples online to inspire your design. Also, ensure you have a compelling newsletter header and newsletter subject lines to maximize opens.
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How to Build Your Accounting Newsletter Subscriber List?
Now that you have compelling content and an eye-catching design, it’s time to think about growing your audience. The more people who read your newsletter, the greater your chances of engaging potential clients.
Website Sign-Up
A simple yet effective way to build your subscriber list is by having a newsletter sign-up form on your website. This form can be placed on various pages but is most effective on the homepage, blog posts, and service description pages.
Client Outreach
Don’t hesitate to include a newsletter sign-up link in your emails to clients. Whether you’re sending invoices, project updates, or thank-you notes, a simple line encouraging them to subscribe to your newsletter could go a long way.
Events
Another option is to use events to grow your list. Whether it’s a business event, tax seminar, or community engagement, always carry a sign-up sheet. You can later input these emails into your newsletter software.
Social Media
Leverage your social media channels to encourage newsletter sign-ups. Platforms like Facebook and LinkedIn have specific tools that allow followers to sign up for newsletters directly.
10 Great examples of newsletters for Accounting Firms
If you’re running out of newsletter ideas, take inspiration from some of the best in the industry.
1. Accounting Today [Best Examples Of Newsletters]
Accounting Today provides a balanced mix of the latest news, special reports, and features relevant to accountants. The LinkedIn newsletter by Accounting Today covers various facets of the industry, including tax law changes, auditing practices, and advice on client management.
Whether you’re looking for in-depth analyses, opinion pieces from industry experts, or the latest software reviews, Accounting Today has got you covered.
2. CPA Trendlines [Best Examples Of Newsletters]
As a busy accounting firm owner, you need insights you can quickly read and apply. CPA Trendlines offers actionable intelligence, helping professionals navigate through challenges while spotting opportunities. The newsletter gives you access to original research, commentaries, tools, and techniques that drive growth and profitability.
3. Journal of Accountancy [Best Examples Of Newsletters]
Recognized as the ultimate resource for professionals in the accounting field, the Journal of Accountancy newsletter provides comprehensive coverage on the industry’s technical developments and professional trends. From detailed tax updates to innovative strategies for practice management, this newsletter is a must-have for those eager to stay ahead in the accounting landscape.
4. The CPA Journal [Best Examples Of Newsletters]
The CPA Journal newsletter is another excellent source of in-depth, insightful content geared towards accounting professionals. It provides thoughtful and practical content on a wide array of accounting topics, helping you make informed decisions and understand the implications of accounting rules and regulations.
5. Going Concern [Best Examples Of Newsletters]
For those looking for something less conventional, Going Concern offers an alternative perspective on the accounting industry. This newsletter provides a daily roundup of the most critical news and presents it with a dose of humor and irreverence. If you appreciate a light-hearted, engaging approach to serious subjects, Going Concern is your go-to newsletter.
6. Karbon HQ – Practice Excellence Weekly
Subscribing to Karbon HQ’s Practice Excellence Weekly gives you access to cutting-edge insights on improving practice management and operational efficiency. It’s ideal for accounting professionals looking to streamline processes and adopt best practices. The newsletter also includes case studies, expert advice, and resources that promote excellence in accounting practices.
7. Future Firm [Best Examples Of Newsletters]
Future Firm’s newsletter helps accountants stay ahead of the curve in a rapidly evolving industry. By subscribing, you receive regular updates on the latest technologies, marketing strategies, and business models that are shaping the future of accounting. This newsletter is especially valuable for those looking to innovate and drive growth in their accounting services.
8. Get Work Done by Financial Cents
Subscribing to Get Work Done by Financial Cents is beneficial for accountants who want to enhance productivity and manage their workflow more effectively. The newsletter provides practical tips, tools, and techniques to improve team collaboration and client management, making it easier to meet deadlines and manage client expectations successfully.
9. Avalon Accounting [Best Examples Of Newsletters]
Avalon Accounting’s newsletter is great for small business owners and freelance accountants who need straightforward, actionable accounting advice. It offers updates on the latest tax regulations, bookkeeping tips, and financial strategies to help manage business finances efficiently. This subscription is particularly useful for practical, everyday financial advice.
10. Accounting Web [Best Examples Of Newsletters]
The Accounting Web newsletter is a comprehensive resource for accountants who want to stay informed about industry news, regulatory changes, and professional development opportunities. Subscribers gain access to a wide range of topics from tax and audit updates to software reviews, providing valuable knowledge that can enhance professional growth and compliance.
These newsletters are invaluable resources for accounting firm owners seeking to expand their knowledge and keep their finger on the pulse of industry developments.
By emulating the successful aspects of these newsletters, you can also work towards creating a newsletter for your firm that resonates with your audience and adds value to your clients and prospects.
What Tools and Software to Use for Accounting Newsletters
There’s a wide array of tools available for creating newsletters, each offering unique features that can help you achieve your objectives.
Here are the top three software for creating newsletters for accounting firms:
1. Active Campaign [Newsletter Software And Tools]
ActiveCampaign is a powerful email marketing and CRM platform that lets you create personalized and automated newsletters for your accounting firm. With ActiveCampaign, you can:
- Use one of the 125+ pre-designed templates or create your own from scratch with the drag-and-drop editor
- Segment your contacts based on their behavior, interests, and preferences
- Send targeted and relevant newsletters to each segment with dynamic content and personalization
- Automate your newsletter campaigns with triggers, workflows, and conditions
- Track and optimize your newsletter performance with detailed reports and analytics
ActiveCampaign is ideal for accounting firms that want to build long-term relationships with their clients and prospects. You can use ActiveCampaign to send newsletters that educate, inform, and nurture your audience. You can also use it to cross-sell and upsell your services, generate referrals, and increase loyalty.
ActiveCampaign offers a free trial and plans start from $29/month for up to 500 contacts.
2. Constant Contact [Newsletter Software And Tools]
Constant Contact is one of the most popular email marketing software for small businesses. It’s easy to use and has everything you need to create professional-looking newsletters for your accounting firm. With Constant Contact, you can:
- Choose from hundreds of templates that are optimized for mobile devices
- Customize your newsletters with your logo, colors, images, and fonts
- Add interactive elements like polls, surveys, coupons, and videos
- Grow your email list with sign-up forms, landing pages, and pop-ups
- Send your newsletters at the best time for each subscriber with smart sending
- Monitor your newsletter performance with real-time reports and insights
Constant Contact is ideal for accounting firms that want to create simple and effective newsletters that get results. You can use Constant Contact to send newsletters that showcase your services, share industry news and updates, offer discounts and incentives, and solicit feedback.
Constant Contact offers a 60-day free trial and plans start from $20/month for up to 500 contacts.
3. Brevo [Newsletter Software And Tools]
Brevo is an all-in-one marketing platform that lets you create and send beautiful newsletters for your accounting firm. With Brevo, you can:
- Use the intuitive drag-and-drop editor or the HTML editor to create your newsletters
- Access a library of over 70 templates or import your own
- Segment your contacts based on their attributes and actions
- Personalize your newsletters with dynamic content and variables
- Automate your newsletter campaigns with workflows and triggers
- Analyze your newsletter performance with advanced metrics and reports
Brevo is ideal for accounting firms that want to create and send newsletters that stand out from the crowd. You can use Brevo to send newsletters that demonstrate your value proposition, provide useful tips and advice, invite subscribers to events and webinars, and drive traffic to your website.
Brevo offers a free plan that lets you send up to 300 emails per day. Paid plans start from $25/month for up to 10,000 emails per month.
How to Measure Success and Optimize Your Accounting Newsletter
Metrics give you a tangible way to measure the success of your newsletter. Let’s look at the most vital KPIs.
Open Rates
A successful newsletter starts with a high open rate. This metric helps you understand how engaging your newsletter subject lines are.
Click Rates
This measures how many people clicked on links within your newsletter. A low click rate might indicate that your content isn’t as engaging or relevant as it could be.
Subscriber Growth
If your subscriber list is growing, it’s a good sign people are finding value in your weekly newsletter or monthly newsletter.
Client Feedback
Don’t overlook the power of direct client feedback. Ask for feedback within the newsletter layout to understand what content your audience values the most.
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Crafting the Perfect Newsletter: Tips and Best Practices
If you’re wondering how to write a newsletter, here are some tips to get you started:
Newsletter Names
The name of your newsletter titles should be catchy yet professional, resonating with the kind of content you are offering.
Subject Lines
The best time to send newsletter might be open to debate, but everyone agrees that your newsletter subject lines should be compelling enough to get people to open the email.
Content
Remember to provide a balanced mix of educational content, company updates, and promotional material. Use newsletter formats that are easy to skim, utilizing bullet points and headers where appropriate.
Personalization
Make use of email newsletter design elements like personalized greetings to increase engagement. Use email newsletter examples from trusted sources as a guide to understand what works best.
Calls to Action
Include clear and compelling calls to action, like newsletter sign-up options or specific steps clients can take to benefit from an offer.
The Tech Side
Consider using newsletter software to automate the distribution process. This can save you valuable time, ensuring that your newsletter reaches your clients at the best time to send the newsletter.
Conclusion
Newsletters serve as a valuable tool in your Marketing for Accountants strategy.
Whether it’s creating a newsletter using pre-designed newsletter templates free options or customizing your own with premium newsletter design software, the goal remains the same: engage your audience and provide value.
Don’t overlook metrics like open rates and click rates to optimize performance. As we’ve explored in this guide, tools like email newsletter platforms and tactics like client outreach can help you build a strong subscriber list. The key takeaway?
A well-crafted email newsletter could be the missing element in your firm’s marketing mix. Feel free to revisit our newsletter examples and recommended best newsletter platforms as you embark on this journey. For more insights into scaling your accounting firm, visit Credfino. We can help you find the right staff to make your newsletter project a resounding success just in case you aren’t opportune to do this yourself.
FAQs
To create a newsletter, first, choose a reliable email marketing platform that suits your needs. We use Convertkit. Then, design your email template to reflect your accounting firm’s branding. Gather content that is valuable to your clients such as tax tips, financial advice, or updates on changing regulations. Finally, compile your email list, ensuring you have permission to send emails to the people on it.
The purpose of a newsletter is to nurture leads. It helps you maintain ongoing contact with potential and existing clients, providing them with valuable information that can help build trust and establish your expertise in the accounting field.
As per statistics, the best time to send an email newsletter is on Tuesdays between 9:01 a.m. and 12 p.m. EST. Try to avoid sending emails after 6 p.m., as engagement rates are significantly lower during late evening and night hours.
While the main way accountants gain new clients is through referrals, newsletters play a crucial role in maintaining and strengthening relationships. By regularly sending out newsletters, you keep in touch with existing and potential clients, sharing important information that builds trust. You can also encourage your current clients to refer your services to others through the content of your newsletters.
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